Sample Consumer Insights Resumes Template Format and Draft
Best and Captivating Sample Consumer Insights Professional Resumes Template Format and Draft
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EXECUTIVE SUMMARY
Experienced CPG Industry professional with a long history of creative problem solving, stellar client servicing, and expert data analysis; turning data into insights. A results-oriented, proven leader with expert working knowledge of both POS and Consumer Household purchase data in both the Conventional and Natural Products Industry.
PROFESSIONAL EXPERIENCE
SPINS, Inc. – Schaumburg, IL May 2007 – Oct. 2009
Business Consultant
* Created FSI and Trade Promotion Effectiveness analyses for top brands in Natural Products Industry.
* Performed in-depth Category and Brand Performance analyses with detailed recommendations for CPG clients to work with retailers to grow their categories.
* Developed impactful, persuasive Sale Stories, with charts and graphs, for clients’ use in retail buyer presentations, marketing collateral or Trade Shows.
* Produced and provided all insights for the SPINS’ Mid-Year 2007, Calendar Year 2007 and Calendar Year 2008 Gluten-Free Products Report, providing insights into Segment trends and growth opportunities in both the Natural and Conventional Channels.
* Clients included: Organic Valley, Odwalla, Kashi, Kellogg, SC Johnson, Coca-Cola, NOW Foods, Domino Foods, Endangered Species Chocolate, Twinlab.
Information Resources, Inc. (IRI) – Chicago, IL Nov. 2000 – May 2007
Manager, Client Solutions Group
* Prepared and presented regular category reviews and industry trends for CPG clients utilizing both POS scanner and household panel data. Presentations included mid-management and executive levels as well as those from the sales teams.
* Worked closely with clients to help them better understand the concepts of category management, and how to best use contracted products & services to address issues and succeed in the marketplace.
* Earned, and was awarded the company’s Extraordinary Performance Award for Q3 2002 by facilitating a multi-year contract renewal, with increased revenue, of a national CPG broker despite client being unhappy with failed software launch.
* Clients include: Advantage Sales & Marketing, Acosta, Inc., Tennessee Pride, Zatarain’s, Central Garden & Pet, Oil-Dry, Galderma, Luster Products.
SMG Marketing Group, Inc. – Chicago, IL Aug. 1999 – Jul. 2000
Data Collection Manager
* Built infrastructure and led development of new Data Collections Department consisting of 26 junior-level direct reports who performed primary and secondary research to update profiles on health care facilities and health plans every quarter, and 17 indirect reports in outbound Call Center and Data Entry areas.
* Increased survey response rates from single digits to 20-50% in a matter of months by requiring Project Managers to create Project Plans as well as pre and post project meetings to define goals and measure against them. Also personally reviewed all Primary Research questionnaires and made questions clearer, the format simpler and created a more efficient flow.
* Developed and maintained Department’s fiscal budget.
ADDITIONAL EXPERIENCE
Call Center Manager – Viaticus, Inc. Jun. 1996 – Feb. 1999
* Team leader who built and operated a 36 station outbound Call Center.
* Developed Sales Rep script as well as designed data capture screens to capture call information, and back-end reports to measure performance.
* Coordinated Outbound call center projects with Marketing Directors to maximize resources and efficiencies, and success rates.
Manager, Client Database Services – IRI Dec. 1991– Jun. 1996
* Led team of 7 who regularly updated, maintained and QC’d POS scanner-based databases for two of IRI’s Top 10 revenue clients.
* Kept client satisfaction ratings in the mid-90% range by establishing processes that ensured high quality through individual accountability.
Owner – Saving Scene Magazine, Inc. Dec. 1990- Dec. 1991
* Built mail coupon business in suburban Chicago, responsible for all aspects including business planning, sales, accounts receivable & payable, vendor & account relations and ad/coupon design.
* Earned 50% ad renewal rate after 3 issues.
EDUCATION
* Bradley University – Peoria IL: Bachelor of Science Degree, Marketing – 1984
* Information Resources, Inc.: Numerous management and staff supervisory classes, Effective Presentation Skills, IRI Hhold Panel Data 101, Hhold Panel Data Solutions for new & existing products, Modeling & Testing Solutions 101.
* Clow Zahn Associates: Category Management; Brand Management
TECHNICAL EXPERIENCE
MS Windows XP, MS Office 2003 and 2007, Oracle’s Sales Analyzer, IRI’s Plus Suite 1.3 & 2.3, IRI’s Builders Suite (Hhold Panel), IRI’s CPGNetwork, Iron Bridge’s Net-Bench data mining software.